Pruthviraj Chandak

I design the complicated software businesses run on… and make it feel obvious.

B2B PRODUCT DESIGN — TEN YEARS

Ten years in. I've built design from zero, led small teams, and shipped products people actually use, from AI-native tools to enterprise platforms to consumer campaigns for global brands. I work best early, when the brief is still a paragraph and the decisions that matter haven't been made yet.

Get in touch View Work → Pruthviraj Chandak — portfolio, 2026 This site is set on the golden ratio — φ 1.6180339887…

Pruthviraj Chandak

10 yrs Product design. Startup,
enterprise, agency
25+ Products across
clients & in-house
10+ Design systems
built, managed
0→1 Founding designer. Built
the function at Labra
B2B PRODUCT DESIGN — TEN YEARS
Product & UX

Product Design · UX/UI · Interaction Design · Design Systems · User Research · Information Architecture · Prototyping · Usability Testing · Design Ops · Design-to-Dev Handoff · Design QA

AI Tools

Claude · ChatGPT · Codex · Framer AI · Subframe · v0

Dev-Adjacent

Figma Make · Figma MCP · Shadcn · Cursor · Claude Code · HTML/CSS

Collaboration

Miro · Whimsical

Tools

Figma · Adobe CC · Principle

Selected work 1
SIGNAL → ACCOUNT MATCH

Co-sell intelligence for cloud marketplaces. An AI layer that tells partner teams which deal to chase, and why it thinks so.

PartnerIQ

AI
Native

0 → 1 · B2B SAAS · TRUST UX · RE:INVENT

AWS
Marketplace
Onboarding

 ENTERPRISE
WORKFLOW
MULTI-ROLE Selected
work 2

3 Months process
→ <1 Week

3 MONTHS < 1 WEEK

How a 2–3 month, support-heavy AWS listing process became a self-serve workflow completable in under a week.

3.5 Million + visits
81% repeat

Oreo × Pokémon

Mobile scan-to-catch experience that drove 3.5M+ visits and 81% repeat rate, ₹54L earned media for Oreo × Pokémon.

 CONSUMER
CAMPAIGN
LEO BURNETT Selected
work 3

Pruthviraj Chandak

Pruthviraj Chandak with his dog

Hello.

I'm Pruthvi, a product designer with 10 years of shaping B2B software, and an art school kid who never stopped caring about craft. I've built design functions from scratch, sweated over pixels at midnight, and ridden 2,700km solo on a motorcycle just because I could. I bring that same curiosity and stubbornness to every product I work on.

The centre of the spiral