I design the complicated software businesses run on… and make it feel obvious. Ten years in. I've built design from zero, led small teams, and shipped products people actually use, from AI-native tools to enterprise platforms to consumer campaigns for global brands. I work best early, when the brief is still a paragraph and the decisions that matter haven't been made yet.
Independent Design ConsultantJan 2026 – Present · 7 mos
Product Designer (Consultant)
Pune, India
Oreo x Pokémon (via Leo Burnett): Sole UX designer on the scan-to-catch mobile experience anchoring a multi-channel campaign (TV, influencers, social) that drove +13% sales, +5% market share, and INR 54L (5.4M rupees) earned media; the experience itself delivered an 81% repeat-visit rate across 3.5M+ visits.
Reimon Energy: Designed AI features for a power/electricity-trading app with a focus on trust calibration and human-in-the-loop controls, helping users appropriately rely on AI guidance in a high-stakes domain (neither blind trust nor a feature that feels useless).
Design consumer apps, enterprise SaaS, and AI-driven products for startups and global brands (incl. Mondelez): product strategy, UX/UI, design systems, and AI feature integration.
Labra.ioAug 2023 – Jan 2026 · 2 yrs 6 mos
Product Design Lead (promoted from Sr UX Specialist)
Bengaluru, India
First designer at the company: established the design function from zero (design culture, workflows, and quality standards), then hired, mentored, and led a team of 3 designers, introducing structured design reviews that raised the quality bar and team velocity.
Led end-to-end design across 5 enterprise B2B SaaS products (3 platform products plus Salesforce and HubSpot apps), working with 7 PMs, 4 engineering teams, a 10-person QA team, sales, CS, and founders.
Redesigned AWS Marketplace onboarding from a 2–3 month, support-heavy process into a self-serve flow completable in under a week: 100+ screens, multi-cloud, 4 stakeholder personas; information architecture built on progressive disclosure and error prevention to anticipate edge cases, sharply cutting CS and engineering involvement.
Designed PartnerIQ, an AI co-sell intelligence platform, embedding AI into the core product experience: ICP-anchored scoring (ICP-Fit %, propensity-to-buy), AI contact summaries, and a natural-language "Ask Labra AI" agent. Owned discovery and problem framing through dev handoff, testing with sales reps daily; launched at AWS re:Invent.
Created and scaled a token-based design system that became the single source of truth across core products, cutting design-to-engineering handoff time and eliminating UI inconsistencies.
Built a design QA process and trained the QA team to catch UX and UI gaps pre-release, cutting rework.
Partnered with founders and engineering leads on product direction, feasibility trade-offs, and long-term bets.
YASH TechnologiesMay 2022 – Aug 2023 · 1 yr 4 mos
User Experience Specialist
Pune, India
LoanCare: Led the redesign of the web portal, improving task efficiency and reducing cognitive load through clearer information architecture, WCAG-aligned accessibility, and a modernized, responsive visual system. Conducted usability audits to unify fragmented user experiences.
Anglo American: Managed the design system for 10+ teams in a scaled agile environment and conducted research to standardize patterns across 8 core products.
Kritii DesignJul 2018 – May 2022 · 3 yrs 11 mos
Senior User Experience Designer (promoted from UI Designer)
Pune, India
Led design for multiple accounts and 25+ products, managing end-to-end delivery for both client and in-house assignments.
Designed the Coupa supplier portal end to end to WCAG accessibility standards; led responsive product design for clients including Precanto, Qopper, and ExtraEdge.
Collaborated with clients and stakeholders to define product solutions that solved user problems while meeting business goals.
Managed the full design process, including user interviews, journey mapping, user flows, information architecture, wireframes, prototypes, and final visual designs.
Built and maintained design systems across various projects to ensure visual consistency and faster delivery.
Mentored junior designers and conducted presentations to share design knowledge with the broader team.